Abstract
Effects of Machine Usability on Final Product Preferences
Frontiers in human neuroscience, v 12
2018
Abstract
Consumer reports periodically ranks small appliances (e.g., coffee maker, microwave) on performance, and not surprisingly research affirms that consumer satisfaction is also affected by the performance of such small appliances (Creusen and Schoormans, 2005; Keinonen, 1997). Such appliances help reduce the effort a consumer would otherwise spend preparing the products (e.g., coffee, microwaveable meals) in the absence of such appliances (e.g., coffee maker, microwave).
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Details
- Title
- Effects of Machine Usability on Final Product Preferences
- Creators
- Hongjun Ye - Drexel University, Bennett S. LeBow College of BusinessAmanda Sargent - Drexel University, School of Biomedical Engineering, Science, and Health SystemsJan Watson - Drexel University, School of Biomedical Engineering, Science, and Health SystemsSiddharth Bhatt - Drexel University, Bennett S. LeBow College of BusinessHasan Ayaz - Drexel University, School of Biomedical Engineering, Science, and Health SystemsRajneesh Suri - Drexel University, Marketing
- Publication Details
- Frontiers in human neuroscience, v 12
- Conference
- The 2nd International Neuroergonomics Conference (Philadelphia, Pennsylvania, United States, 27 Jun 2018–29 Jun 2018)
- Resource Type
- Abstract
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business; School of Biomedical Engineering, Science, and Health Systems; Marketing
- Other Identifier
- 991019186812104721