Abstract
Neural Correlates of Math Anxiety and Ability on Price Promotions and Consumer Decisions
Frontiers in human neuroscience, v 12
2018
Abstract
Previous research suggests that math anxiety not only increases consumers’ tendencies to make computational errors but also influences their ability to make the best numerical decision (Suri, Monroe, & Koc, 2012). However, other research has attributed such differences in people’s performance on lack of numerical ability rather than math anxiety (Peters et al., 2006). Hence, the question remains as to which one of these two aspects of human personality is more likely to impact consumers decisions involving numbers like when choosing between competing price promotions. This research examines the neural correlates and behavioral performance of consumers as they make judgments about price promotions. Using both behavioral and neural measures this research will provide a deeper understanding of the effect of math anxiety and numerical ability on day-to-day computation decisions.
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Details
- Title
- Neural Correlates of Math Anxiety and Ability on Price Promotions and Consumer Decisions
- Creators
- Amanda Sargent - Drexel University, School of Biomedical Engineering, Science, and Health SystemsAtahan Agrali - Drexel University, School of Biomedical Engineering, Science, and Health SystemsSiddharth Bhatt - Drexel University, Bennett S. LeBow College of BusinessHongjun Ye - Drexel University, MarketingKurtulus Izzetoglu - Drexel University, School of EducationBanu Onaral - Drexel University, School of Biomedical Engineering, Science, and Health SystemsHasan Ayaz - Drexel University, School of Biomedical Engineering, Science, and Health SystemsRajneesh Suri - Drexel University, Marketing
- Publication Details
- Frontiers in human neuroscience, v 12
- Conference
- The 2nd International Neuroergonomics Conference (Philadelphia, Pennsylvania, United States, 27 Jun 2018–29 Jun 2018)
- Resource Type
- Abstract
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business; School of Biomedical Engineering, Science, and Health Systems; School of Education; Marketing
- Other Identifier
- 991019186810604721