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Data Science and Digital Business
Book   Open access

Data Science and Digital Business

Fausto Pedro García Márquez, Benjamin Lev and SpringerLink (Online service)
2019
DOI: https://doi.org/10.1007/978-3-319-95651-0
url
https://doi.org/10.1007/978-3-319-95651-0View
SubmittedOpen Access (License Unspecified),  Open

Abstract

Big Data Big Data/Analytics BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Business and Management Business Information Systems Decision making E-commerce e-Commerce/e-business Engineering economics Engineering Economics, Organization, Logistics, Marketing Engineering economy Informationsmanagement Management information systems Operations research Operations Research/Decision Theory Statistics Statistics for Business, Management, Economics, Finance, Insurance
This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers, engineers and researchers who want to understand big data and develop new skills that are necessary in the digital business, it not only discusses the latest research, but also presents case studies demonstrating the successful application of data in the digital business.

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13 citations in Scopus

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