Book
Fashion brand stories
2022
Abstract
Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's, and The Gap Inc., 'Fashion Brand Stories' shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding.
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Details
- Title
- Fashion brand stories
- Creators
- Joseph Hancock - Drexel University, Retail and Merchandising
- Publisher
- Bloomsbury Visual Arts; London
- Edition
- 3rd
- Number of pages
- 196
- Resource Type
- Book
- Language
- English
- Academic Unit
- Retail and Merchandising
- Other Identifier
- 9781350135543; 1350135542; 1350135569; 9781350135567; 1350135577; 9781350135574; 991019296567804721