Marketing channels : a managerial view

Book

Marketing channels : a managerial view

Bert Rosenbloom

Dryden Press, 2nd ed.

1983

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Abstract

Channels of distribution

Channels, Marketing

Distribution channels

Gray market

Management

Marketing channels

Physical distribution of goods

Metrics

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Details

Title: Marketing channels : a managerial view
Creators: Bert Rosenbloom
Publisher: Dryden Press; Chicago
Edition: 2nd ed.
Number of pages: 511
Resource Type: Book
Language: English
Academic Unit: [Retired Faculty]
Identifiers: 0030589967; 9780030589966; 991021862310504721