Book
Multivariate Data Analysis: a global perspective
2010
Abstract
For graduate courses in Marketing Research, Research Design and Data Analysis. For the non-statistician, this applications-oriented introduction to multivariate analysis reduces the amount of statistical notation and terminology used while focusing on the fundamental concepts that affect the use of specific techniques.
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Details
- Title
- Multivariate Data Analysis: a global perspective
- Creators
- Joseph F Hair - University of South AlabamaWilliam C Black - Louisiana State UniversityBarry J Babin - Louisiana Tech UniversityRolph E Anderson - Drexel University
- Publisher
- Pearson; Delhi
- Edition
- 7th
- Number of pages
- 800
- Resource Type
- Book
- Language
- English
- Academic Unit
- Marketing
- Other Identifier
- 8131776484; 9788131776483; 991019295201404721