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R For Marketing Research and Analytics
Book   Open access

R For Marketing Research and Analytics

Chris Chapman and Elea McDonnell Feit
2019
DOI: https://doi.org/10.1007/978-3-030-14316-9
url
https://doi.org/10.1007/978-3-030-14316-9View
Submitted Open Open Access (License Unspecified)

Abstract

Mathematics and Statistics Statistics and Computing/Statistics Programs Statistics for Business, Management, Economics, Finance, Insurance Marketing Statistics
Introduces R specifically for marketing applications Provides the background in R syntax necessary to accomplish immediate tasks Includes updated R code and packages Presents a complete approach to teaching marketing analytics in the classroom or via self-study Features end of chapter exercises for self-study as well as classroom slides for instructors

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