Logo image
Back
R for Marketing Research and Analytics
Book   Open access

R for Marketing Research and Analytics

Chris Chapman and Eleanor M Feit
01 Jan 2015
DOI: https://doi.org/10.1007/978-3-319-14436-8
url
https://link.springer.com/content/pdf/bfm:978-3-030-14316-9/1?pdf=chapter%20tocView
Submitted Open Open Access (License Unspecified)

Abstract

Mathematics and Statistics Statistics and Computing/Statistics Programs Statistics for Business, Management, Economics, Finance, Insurance Marketing Statistics
Introduces R specifically for marketing applications Provides the background in R syntax necessary to accomplish immediate tasks Designed for self-learning by practitioners and use in marketing analytics courses

Metrics

19 Record Views

Details

Logo image