R for Marketing Research and Analytics

Chris Chapman; Eleanor M Feit

doi:10.1007/978-3-319-14436-8

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R for Marketing Research and Analytics

Chris Chapman and Eleanor M Feit

01 Jan 2015

DOI: https://doi.org/10.1007/978-3-319-14436-8

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Abstract

Mathematics and Statistics

Statistics and Computing/Statistics Programs

Statistics for Business, Management, Economics, Finance, Insurance

Marketing

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Introduces R specifically for marketing applications Provides the background in R syntax necessary to accomplish immediate tasks Designed for self-learning by practitioners and use in marketing analytics courses

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Title: R for Marketing Research and Analytics
Creators: Chris Chapman
Eleanor M Feit - Drexel University, Marketing
Series: Use R!
Publisher: Springer International Publishing; Cham
Edition: 1st
Resource Type: Book
Language: English
Academic Unit: Marketing
Other Identifier: 9783319144351; 3319144359; 3319144367; 9783319144368; 991021863003004721

R for Marketing Research and Analytics

Files and links (1)

Abstract

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