Book
Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships
02 Oct 2012
Abstract
Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.First published 1989.
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Details
- Title
- Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships
- Creators
- Luca PellegriniSrinivas K Reddy - Buffalo State CollegeNew York University. Department of MarketingBert Rosenbloom - [Retired Faculty]
- Series
- Routledge Library Editions. Retailing and Distribution
- Publisher
- Routledge
- Number of pages
- 293
- Resource Type
- Book
- Language
- English
- Academic Unit
- [Retired Faculty]
- Scopus ID
- 2-s2.0-85066058954
- Other Identifier
- 9780415754330; 041575433X; 1136245723; 9781136245725; 991019173751904721