Book
Transglobal fashion narratives: clothing communication, style statements and brand storytelling
Intellect
2018
Abstract
Everywhere we look, people are using fashion to communicate self and society - who they are, and where they belong. This book presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog, and artist to audience, it examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists, and bloggers.
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Details
- Title
- Transglobal fashion narratives
- Creators
- Anne Peirson-SmithJoseph Hancock
- Publisher
- Intellect; Bristol, UK
- Number of pages
- vi, 363 pages
- Resource Type
- Book
- Language
- English
- Academic Unit
- Retail and Merchandising
- Identifiers
- 1783208449; 9781783208449; 991019296899304721