Book
We are Market Basket: the story of the unlikely grassroots movement that saved a beloved business
Listen Alaska., AMACOM, American Management Association
2015
Abstract
What if a company were so treasured and trusted that people literally took to the streets, by the thousands to save it? That company is Market Basket, a popular New England supermarket chain. After long-time CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out. At huge protest rallies, they were joined by loyal customers--leaving stores empty. Suppliers and vendors stopped deliveries--rendering shelves bare. Politicians were forced to take sides. The national media and experts were stunned by the unprecedented defense of an executive. All openly challenged the Market Basket board of directors to make things right. Set against a backdrop of bad blood and corporate greed, this book chronicles the epic rise, fall, and redemption of this iconic and uniquely American company. --
Metrics
1 Record Views
Details
- Title
- We are Market Basket
- Creators
- Daniel KorschunGrant WelkerProQuest Academic Complete
- Series
- Listen Alaska.
- Publisher
- AMACOM, American Management Association; New York
- Resource Type
- Book
- Language
- English
- Academic Unit
- Marketing
- Identifiers
- 0814436684; 9780814436684; 991020548237804721