Book chapter
A Method for Operationalizing Market Heterogeneity with Nominally Scaled Data
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference, pp 484-484
2015
Abstract
The concept of the hetrogeneous market as presented by Alderson has not been operationalized when nominally scaled data are being used to represent the relevant attributes of heterogeneity.
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Details
- Title
- A Method for Operationalizing Market Heterogeneity with Nominally Scaled Data
- Creators
- Bert Rosenbloom - Drexel University
- Publication Details
- Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference, pp 484-484
- Conference
- 1988 Academy of Marketing Science (AMS) Annual Conference
- Series
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Publisher
- Springer International Publishing; Cham
- Number of pages
- 1
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- [Retired Faculty]
- Scopus ID
- 2-s2.0-85125582829
- Other Identifier
- 991019173686204721