- Title
- A Software Application to Optimize the Visits of Sales/Marketing Agents to Their Customers in a Brewing Company
- Creators
- Fausto Pedro García MárquezBenjamin Lev
- Publication Details
- Advanced Business Analytics
- Publisher
- Springer International Publishing AG; Switzerland
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Decision Sciences (and Management Information Systems)
- Identifiers
- 991019238666804721
Book chapter
A Software Application to Optimize the Visits of Sales/Marketing Agents to Their Customers in a Brewing Company
Advanced Business Analytics
Springer International Publishing AG
2015
Abstract
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