Book chapter
Additional Linear Modeling Topics - Chapter 8
01 Jan 2020
Abstract
As we noted in Chap. 10.1007/978-3-030-49720-0_7, the range of applications and methods in linear modeling and regression is vast. In this chapter, we discuss three additional topics in linear modeling that often arise in marketing.
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Details
- Title
- Additional Linear Modeling Topics - Chapter 8
- Creators
- Jason S SchwarzChris ChapmanElea McDonnell Feit
- Publisher
- Springer International Publishing
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Marketing
- Other Identifier
- 991019189301304721