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An Influence of Self-evaluated Gender Role on the Privacy Management Behavior in Online Social Networks
Book chapter   Open access   Peer reviewed

An Influence of Self-evaluated Gender Role on the Privacy Management Behavior in Online Social Networks

Kijung Lee, Il-Yeol Song and Keith Russell Lee
Human Aspects of Information Security, Privacy, and Trust, pp 135-144
2013
DOI: https://doi.org/10.1007/978-3-642-39345-7_15
url
https://doi.org/10.1007/978-3-642-39345-7_15View
Published, Version of Record (VoR)Maybe Open Access (Publisher Bronze),  Open

Abstract

bem sex role inventory causal modeling confirmatory factor analysis gender role online social networks privacy privacy management structural equation modeling
The primary goal of this paper is testing a causal model of privacy management indicating the influence of gender on the user behavior of privacy management in OSNs. We adopted communication privacy management theory and the theory of planned behavior, developed a causal model showing the influence of self-evaluated gender role on the behavior of privacy management in online social networks, and tested a set of hypotheses using structural equation modeling (SEM). The results of SEM indicate that self-evaluation of masculinity and femininity did not have significant relationship with user’s behavior of privacy management in OSN.

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2 citations in Scopus

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