Book chapter
Applying Text Analysis to Determine Factors That Increase the Assessed Usefulness of Online Product Reviews: An Abstract
Creating Marketing Magic and Innovative Future Marketing Trends, pp 1405-1406
07 Jan 2017
Abstract
Online consumer reviews (OCRs) are important in determining sales and price of products because they build trust in the seller (Pavlou and Dimoka 2006). Trust is the driving force in e-commerce (Gefen et al. 2003). One of the key ways in which trust is applied in ecommerce is through e-WOM (electronic word of mouth), such as that created through OCR (Dellarocas 2003). Accordingly, interest in OCR has increased from both academics and practitioners as a valuable source of information for consumers making online buying decisions (e.g., Archak et al. 2011). These decisions are influenced by the negative and positive information about a product or service posted online by other consumers (Forman et al. 2008).
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13 Record Views
1 citations in Scopus
Details
- Title
- Applying Text Analysis to Determine Factors That Increase the Assessed Usefulness of Online Product Reviews: An Abstract
- Creators
- Jorge Fresneda - Drexel UniversityDavid Gefen - Drexel University
- Publication Details
- Creating Marketing Magic and Innovative Future Marketing Trends, pp 1405-1406
- Series
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Publisher
- Springer International Publishing; Cham
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Decision Sciences (and Management Information Systems); Marketing
- Scopus ID
- 2-s2.0-85095952316
- Other Identifier
- 991019173828704721