Book chapter
Channel Management Issues in New Product Planning
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
2016
Abstract
This article discusses some of the fundamental channel management issues that should be considered in new product planning to promote channel member support for new products. These are: 1) obtaining channel member input into new product planning, 2) enhancing the product’s acceptability to channel members in terms of margin requirements, 3) fitting the product into channel member assortments, 4) providing education and training and 5) detecting “problem products” before they reach the channel members.
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Details
- Title
- Channel Management Issues in New Product Planning
- Creators
- Bert Rosenbloom - Drexel University
- Publication Details
- Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
- Conference
- 1979 Academy of Marketing Science (AMS) Annual Conference
- Series
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Publisher
- Springer International Publishing; Cham
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- [Retired Faculty]
- Scopus ID
- 2-s2.0-85125460487
- Other Identifier
- 991019174914904721