Book chapter
Chapter 77 - Using Neural Correlates for Enhancing Customer Experience Through Effective Visual Price Placement
pp 285-286
2018
Abstract
Price or cost of ownership remains the most influential decision driver for consumers when shopping for a product or service. In the current competitive retail environment, for consumers to have a good experience at a store, such price information needs to appear in a location (right or left) where consumers are most likely to look at while shopping. This study used neural correlates to identify the location where consumers are most likely to expect price information to be present during a shopping experience.
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Details
- Title
- Chapter 77 - Using Neural Correlates for Enhancing Customer Experience Through Effective Visual Price Placement
- Creators
- Rajneesh Suri - Drexel UniversityNancy M. Puccinelli - University of BathDhruv Grewal - Babson CollegeAnne L. Roggeveen - Babson CollegeAtahan Agrali - Drexel UniversityHasan Ayaz - Children's Hospital of PhiladelphiaKurtulus Izzetoglu - Drexel UniversityBanu Onaral - Drexel University
- Contributors
- Hasan Ayaz - Children's Hospital of PhiladelphiaFrédéric Dehais
- Publication Details
- pp 285-286
- Publisher
- Academic Press
- Resource Type
- Book chapter
- Academic Unit
- Drexel Solutions Institute; College of Arts and Sciences; Bennett S. LeBow College of Business; School of Biomedical Engineering, Science, and Health Systems
- Scopus ID
- 2-s2.0-85081383906
- Other Identifier
- 991020106638804721