Book chapter
Comparing Groups: Tables and Visualizations - Chapter 5
01 Jan 2020
Abstract
Marketing analysts often investigate differences between groups of people. Do men or women subscribe to our service at a higher rate? Which demographic segment can best afford our product? Does the product appeal more to homeowners or renters? The answers help us to understand the market, to target customers effectively, and to evaluate the outcome of marketing activities such as promotions.
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Details
- Title
- Comparing Groups: Tables and Visualizations - Chapter 5
- Creators
- Jason S SchwarzChris ChapmanElea McDonnell Feit
- Publisher
- Springer International Publishing
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Marketing
- Other Identifier
- 991019189061904721