Book chapter

Conclusion

Joseph H Hancock

Brand Story

2016

DOI: https://doi.org/10.5040/9781501317453.ch-013

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Title: Conclusion
Creators: Joseph H Hancock
Publication Details: Brand Story
Publisher: Bloomsbury Publishing Inc
Edition: 2
Resource Type: Book chapter
Language: English
Academic Unit: Retail and Merchandising
Other Identifier: 991019297102604721