Book chapter
Confirmatory Factor Analysis and Structural Equation Modeling
R for Marketing Research and Analytics, pp 267-298
06 Jan 2015
Abstract
In this chapter, we discuss structural equation models in R. We show how R can be used for both covariance-based and partial least squares modeling, and present basic guidelines for model assessment. We also demonstrate the power of R to simulate data and to use simulation to inform our expectations.
Metrics
12 Record Views
Details
- Title
- Confirmatory Factor Analysis and Structural Equation Modeling
- Creators
- Chris Chapman - Google, Inc., Seattle, USAElea McDonnell Feit - Drexel University
- Publication Details
- R for Marketing Research and Analytics, pp 267-298
- Series
- Use R!
- Publisher
- Springer International Publishing; Cham
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Marketing
- Other Identifier
- 991019189143204721