Book chapter
Creative States: A Cognitive Neuroscience Approach to Understanding and Improving Creativity in Design
Studying Visual and Spatial Reasoning for Design Creativity, pp 227-243
09 Nov 2014
Abstract
The aim of the present paper is to discuss recent evidence from cognitive psychology and cognitive neuroscience that bear on the cognitive and neural processes underlying creative production. The paper will review factors that may obstruct idea generation in creative design and will discuss instructional approaches with the potential to support the resolution of such obstacles. Specifically, the issues of fixation to pictorial examples, as well as functional fixedness in object use during creative problem solving, will be addressed. Furthermore, the paper will examine the hypothesis that creative generation might benefit from a tradeoff in neural activity between anterior and posterior brain regions. Within this context, evidence from cognitive neuroscience that points to distinct brain areas implicated in non-creative and creative tasks will be presented. The paper will conclude by considering creativity as the ability for prospective thinking and perspective taking and the implications of such a definition for creative design.
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Details
- Title
- Creative States: A Cognitive Neuroscience Approach to Understanding and Improving Creativity in Design
- Creators
- Evangelia G. Chrysikou
- Publication Details
- Studying Visual and Spatial Reasoning for Design Creativity, pp 227-243
- Publisher
- Springer Netherlands; Dordrecht
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- College of Arts and Sciences
- Scopus ID
- 2-s2.0-105011798180
- Other Identifier
- 991020531996404721