- Title
- Credits
- Creators
- Joseph H Hancock
- Publication Details
- Brand Story
- Publisher
- Bloomsbury Publishing Inc
- Edition
- 2
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Retail and Merchandising
- Other Identifier
- 991019296795504721
Book chapter
Credits
Brand Story
2016
Metrics
4 Record Views