Book chapter
Describing Data - Chapter 3
01 Jan 2020
Abstract
In this chapter, we tackle our first marketing analytics problem: exploring a new dataset. The goals for this chapter are to learn how to: Simulate a datasetSummarize and explore a dataset with descriptive statistics (mean, standard deviation, and so forth)Explore simple visualization methods
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Details
- Title
- Describing Data - Chapter 3
- Creators
- Jason S SchwarzChris ChapmanElea McDonnell Feit
- Publisher
- Springer International Publishing
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Marketing
- Other Identifier
- 991019189043804721