Book chapter
Entertainment‐Education as Linguistic Duality in Practice
The Handbook of Language in Public Health and Healthcare, pp 445-468
21 Mar 2024
Abstract
This chapter explores the dynamic relationship between linguistic diversity and entertainment–education strategies that promote health‐related social and behavioral change. Linguistic diversity is more broadly the use of different languages but includes language variation within culture and cultural variation within language. As a communication strategy, entertainment–education inherently influences language via a wide variety of media channels including audio, video, and visual arts. We hypothesize that the relationship between language and entertainment–education is bidirectional. Entertainment–education impacts linguistic diversity by providing new ways to describe relationships, experiences, and actions, using abbreviations, shortcuts, mnemonics, and the introduction of new terminology. Principles from applied linguistics are utilized in entertainment–education through its careful attention to formative research and audience segmentation, as well as its reliance on culture‐centric messaging and the use of narratives to enhance program reach and engagement.
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Details
- Title
- Entertainment‐Education as Linguistic Duality in Practice
- Creators
- Suruchi Sood - Johns Hopkins UniversityJennifer Rachael HaileSelasse - Drexel University, Dana and David Dornsife School of Public Health
- Contributors
- Pilar Ortega (Editor)Glenn Martínez (Editor)Maichou Lor (Editor)A. Susana Ramirez (Editor)
- Publication Details
- The Handbook of Language in Public Health and Healthcare, pp 445-468
- Publisher
- John Wiley & Sons, Inc; Hoboken, NJ, USA
- Number of pages
- 24
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Dana and David Dornsife School of Public Health
- Scopus ID
- 2-s2.0-85199821162
- Other Identifier
- 991021970990004721