- Title
- Eyes Beyond the Brand
- Creators
- Joseph H Hancock
- Publication Details
- Brand Story
- Publisher
- Bloomsbury Publishing Inc
- Edition
- 2
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Retail and Merchandising
- Other Identifier
- 991019296564304721
Book chapter
Eyes Beyond the Brand
Brand Story
2016
Metrics
7 Record Views