Book chapter
High Tech Versus Human Touch: An Exploration of the Perceptions of High Technology users of the Internet
Global Perspectives in Marketing for the 21st Century
2015
Abstract
For high technology users, the opportunity to personally and directly secure services on the Internet should be a welcomed option to the variability of services delivered by humans. Yet our research indicates, to the contrary, that high technology users prefer the human touch in the services that they seek.
Metrics
11 Record Views
1 citations in Scopus
Details
- Title
- High Tech Versus Human Touch: An Exploration of the Perceptions of High Technology users of the Internet
- Creators
- Leon G. Schiffman - BARUCH COLLEGE-CUNYMary M. Long - Drexel UniversityElaine Sherman - Hofstra UniversityEileen R Sherman - Environmental and Occupational Health
- Publication Details
- Global Perspectives in Marketing for the 21st Century
- Series
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Publisher
- Springer International Publishing; Cham
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Environmental and Occupational Health
- Scopus ID
- 2-s2.0-85069006553
- Other Identifier
- 991019174914304721