Book chapter
How Power Affects Consumers’ Tipping Behavior: An Extended Abstract
Creating Marketing Magic and Innovative Future Marketing Trends, pp 1019-1023
07 Jan 2017
Abstract
This article examines how power influences tip amounts. We propose that people tip differently depending on the level of power that they feel at any specific moment. The first experiment shows that when tipping is visible to the receiver, low-power individuals tip more than do those high in power. The second experiment shows that the quality of service does not significantly affect the tip amount for low-power individuals but it does for high-power individuals. This research provides insight as to why there is a lack of consensus in the literature regarding the relationship between service quality and tip size.
Metrics
15 Record Views
Details
- Title
- How Power Affects Consumers’ Tipping Behavior: An Extended Abstract
- Creators
- Jeonggyu Lee - Drexel UniversityHoori Rafieian - Drexel UniversityAnubhav Aggarwal - Drexel UniversityDaniel Korschun - Drexel UniversityJinwook Lee - Decision Sciences (and Management Information Systems)
- Publication Details
- Creating Marketing Magic and Innovative Future Marketing Trends, pp 1019-1023
- Series
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Publisher
- Springer International Publishing; Cham
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Decision Sciences (and Management Information Systems); Marketing
- Scopus ID
- 2-s2.0-85125192850
- Other Identifier
- 991019173453204721