Book chapter
Marketing Research on Environmental Sustainability
Continuing to Broaden the Marketing Concept, 261
17 Sep 2020
Abstract
Abstract
This chapter reviews marketing scholarship on environmental sustainability. The literature covers several themes of both consumer behavior and firm-level topics. Consumer issues include their assessment of efficacy and the extent to which they are aware and sensitive to environmental issues. Numerous interventions and marketing appeals for modifying attitudes and behaviors have been tested and are reported. Consumers and business managers have both been queried regarding attitudes of recycling and waste. Firm-level phenomena are reflected, including how brand managers can signal their green efforts to their customers, whether doing so is beneficial, all in conjunction with macro pressures or constraints from industry or governmental agencies. This chapter closes with a reflection on the research.
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8 citations in Scopus
Details
- Title
- Marketing Research on Environmental Sustainability
- Creators
- Dawn IacobucciMarcelo L. D. S GabrielMatthew J SchneiderKavita Miadaira Hamza
- Publication Details
- Continuing to Broaden the Marketing Concept, 261
- Publisher
- Emerald Publishing Limited
- Number of pages
- 32
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Decision Sciences (and Management Information Systems)
- Scopus ID
- 2-s2.0-85134168794
- Other Identifier
- 991021852204604721