- Title
- Marketing: The project as a billboard
- Creators
- Rodney TurnerMartina HuemannFrank T. AnbariChristophe Bredillet
- Publisher
- Routledge
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Richard C. Goodwin College of Professional Studies
- Other Identifier
- 991021861620204721
Book chapter
Marketing: The project as a billboard
10 Jun 2010
Abstract
Metrics
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