- Title
- Motivating Boundary-Spanning Employees to Engage External Stakeholders
- Creators
- C.B. Bhattacharya - Katz Graduate School of Business, University of PittsburghDaniel Korschun - Drexel University
- Publication Details
- The Cambridge Handbook of Stakeholder Theory
- Publisher
- Cambridge University Press
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Marketing
- Scopus ID
- 2-s2.0-85098921315
- Other Identifier
- 991019173794304721
Book chapter
Motivating Boundary-Spanning Employees to Engage External Stakeholders: Insights from Stakeholder Marketing
The Cambridge Handbook of Stakeholder Theory
09 May 2019
Metrics
20 Record Views
1 citations in Scopus