Book chapter
Quality, In the Nick of Time
Brand Story, pp 142-155
2016
Abstract
In today’s world of disposable fashion, creating high-quality products is not easy, but Shinola has done it. This company has revolutionized the world of watchmaking (as well as other products) and at the same time is educating individuals by retraining those who lost their jobs during the times of Detroit’s declining auto industry. I first discovered Shinola while shopping at Nordstrom on Michigan Avenue in Chicago during the 2013 holiday season. I was perusing the watch counter when an anxious selling professional approached me and said, “Do you know about Shinola watches?” I stated that I had never heard of them before, but by the time he was done telling me about the company’s brand/story I was convinced that I needed not just one, but two, watches. This sales professional’s love of the brand and his story of how Shinola was American made and supported the U.S. labor market made me really want to own the watches....
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Details
- Title
- Quality, In the Nick of Time
- Creators
- Joseph H Hancock - Drexel University
- Publication Details
- Brand Story, pp 142-155
- Publisher
- Bloomsbury Publishing Inc
- Edition
- 2nd
- Number of pages
- 14
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Retail and Merchandising; Design
- Other Identifier
- 991019296802104721