Book chapter
Relationships Between Continuous Variables - Chapter 4
01 Jan 2020
Abstract
Experienced analysts understand that the most important insights in marketing analysis often come from understanding relationships between variables. While it is helpful to understand single variables, such as how many products are sold at a store, more valuable insight emerges when we understand relationships such as “Customers who live closer to our store visit more often than those who live farther away,” or “Customers of our online shop buy as much in person at the retail shop as do customers who do not purchase online.”
Metrics
17 Record Views
Details
- Title
- Relationships Between Continuous Variables - Chapter 4
- Creators
- Jason S SchwarzChris ChapmanElea McDonnell Feit
- Publisher
- Springer International Publishing
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Marketing
- Other Identifier
- 991019189210004721