Book chapter
The Economic Landscape in Sport Communication
Communication in Sport Management, pp 133-145
2025
Abstract
The communication and media industries are currently driven by innovation and regulatory changes of great significance for the sports enterprise. The advancement of digital technology and its impact on the cable television industry combined with distribution of media products over the Internet through high-speed broadband networks have greatly increased the amount of sport broadcasting outlets. Demand for the rights to sports broadcasting content has significantly increased and caused substantial increases in revenue. The market forces advancing sports toward its audience have fostered technological innovation, and sports content providers, leagues, and governing bodies have been prominent in their demands to governments, which has decisively shaped the regulatory environment. Who will win or lose as the evolution of the sports media progresses is ambiguous. Options have increased as to when and where fans can watch sports programming, but at what cost? The payments for sports broadcast rights indicate that sports programming is highly valuable and whoever controls the property rights to that programming can expect to extract those values. Exactly how sports consumers fare will depend on the regulatory position of the FCC and antitrust interpretations by the courts; much of which may be revealed soon.
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Details
- Title
- The Economic Landscape in Sport Communication
- Creators
- Joel G. Maxcy
- Contributors
- Paul M. Pedersen (Editor)
- Publication Details
- Communication in Sport Management, pp 133-145
- Publisher
- Routledge
- Edition
- 1
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Sport Management (Center for Sport Management); General Business
- Scopus ID
- 2-s2.0-85209853622
- Other Identifier
- 991021903868304721