Book chapter
The Effectiveness of Smoking Cessation Intervention on Facebook: A Preliminary Study of Posts and Users
Smart Health
2013
Abstract
Smoking causes many serious illnesses such as lung cancer, chronic bronchitis, and emphysem. Some intervention programs of smoking cessation are developed online, which can reach a large number of people at any time. QuitNet is one of the most popular websites of smoking cessation. It developed a public page on Facebook, providing information and initiating discussions on smoking cessation. In this study, we explore the features of QuitNet Facebook through preliminary qualitative and quantitative analysis. We collect data of posts and comments from 04/01/2011 to 06/31/2011on QuitNet Facebook and analyze the data from the post and user perspectives. For the post perspective, we analyze popular posts which receive the most and the soonest comments from Facebook users, and find that most of these posts ask for responses of user motivations, methods, experiences and emotions of smoking abstinence. For the user perspective, we analyze users who make comments more frequently and immediately after a post being published, and find that users at the maintenance stage of smoking cessation are more active than those at the early actions stage.
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3 citations in Scopus
Details
- Title
- The Effectiveness of Smoking Cessation Intervention on Facebook: A Preliminary Study of Posts and Users
- Creators
- Mi Zhang - Drexel UniversityChristopher C. Yang - Drexel University
- Publication Details
- Smart Health
- Series
- Lecture Notes in Computer Science
- Publisher
- Springer Berlin Heidelberg; Berlin, Heidelberg
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Information Science
- Scopus ID
- 2-s2.0-84881176570
- Other Identifier
- 991019173895104721