Book chapter
The Fundamentals of Content Analysis
Practical Text Analytics, pp 15-25
20 Oct 2018
Abstract
In this chapter, the reader is provided with an introduction to content analysis, which highlights the congruencies between content analysis and text analytics. The reader learns the differences between content types and is provided with a demonstration of the content analysis process. The chapter concludes with a discussion on how to properly manage the subject area’s current theory for desired results.
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Details
- Title
- The Fundamentals of Content Analysis
- Creators
- Murugan Anandarajan - Drexel UniversityChelsey Hill - Montclair State UniversityThomas Nolan - Mercury Systems (United States)
- Publication Details
- Practical Text Analytics, pp 15-25
- Series
- Advances in Analytics and Data Science
- Publisher
- Springer International Publishing; Cham
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Decision Sciences (and Management Information Systems); Bennett S. LeBow College of Business; Television (and Media) Management; Drexel University
- Other Identifier
- 991019551545704721