Book chapter
The Retro-Branding of American Heritage
Brand Story, pp 118-131
2016
Abstract
Jeans are probably the most common garment found in everyone’s wardrobe. They come in all fits and sizes as well as in various types of fabrics, including polyester, Lycra, modal, and even linen, so that they can be worn by all body types and in warmer climates. My most recent search for blue jeans was for my mother so that she could wear them as a poststroke disabled person: everything she wears has to have an elastic waist and be of a knit fabric so that she can pull them up and down without a problem. But thanks to Lands’ End, I was able to find a pair of knit blue jeans, and she could not have been happier....
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Details
- Title
- The Retro-Branding of American Heritage
- Creators
- Joseph H Hancock - Drexel University
- Publication Details
- Brand Story, pp 118-131
- Publisher
- Bloomsbury Publishing Inc
- Edition
- 2nd
- Number of pages
- 14
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Retail and Merchandising; Design
- Other Identifier
- 991019296576004721