Book chapter
Too Much, Too Soon: A Framework for Understanding Unintended Consequences of Cultural Entrepreneurship on Market Emergence
Advances in Cultural Entrepreneurship, pp 157-178
18 Apr 2022
Abstract
Abstract
Entrepreneurs frequently tout how their ideas and innovations will become the “next big thing.” Yet, many such innovations – after the initial excitement and an upsurge in expectations – may experience a bust following the initial boom. We develop a conceptual framework to theorize how entrepreneurs may attract attention and garner support from wider stakeholders through the use of framing strategies. Yet, these framing activities will also invite more diverse participants and lead to an increasingly incoherent and imbalanced frame at the collective level, making it challenging to maintain resonance among key stakeholders, in turn hampering the healthy development of the nascent market in the long run. Looking beyond just the positive and short-term effects of cultural entrepreneurship on market emergence, we offer a more balanced view by examining the potential downsides of entrepreneurial legitimacy-building strategies.
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Details
- Title
- Too Much, Too Soon: A Framework for Understanding Unintended Consequences of Cultural Entrepreneurship on Market Emergence
- Creators
- Jade Y Lo - Drexel UniversityEunice Y Rhee - Seattle University
- Publication Details
- Advances in Cultural Entrepreneurship, pp 157-178
- Publisher
- Emerald Publishing Limited
- Number of pages
- 22
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Management
- Other Identifier
- 991021881402404721