Book chapter
Why They Won’t Buy Online: Part Two of an Exploratory Study of Consumer Attitudes Toward Online Buying
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference, pp 197-203
18 Oct 2014
Abstract
This paper explores why consumers do or do not adopt online shopping. Respondents’ recommendations to a character in a scenario about car buying revealed groups at various stages of the Rogers Innovation-Decision Process. Marketers can develop strategies that provide the information or models each group requires to move toward adoption.
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Details
- Title
- Why They Won’t Buy Online: Part Two of an Exploratory Study of Consumer Attitudes Toward Online Buying
- Creators
- Robin Chase - Springfield, USAMartha C. Fransson - Springfield, USAEdward D. Arnheiter - Springfield, USA
- Publication Details
- Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference, pp 197-203
- Series
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Publisher
- Springer International Publishing; Cham
- Resource Type
- Book chapter
- Language
- English
- Academic Unit
- Decision Sciences (and Management Information Systems); Drexel University
- Scopus ID
- 2-s2.0-85125517005
- Other Identifier
- 991019551900204721