Book Review: Society and Marketing

Review

Peer reviewed

Book Review: Society and Marketing

Rolph E. Anderson

Journal of Marketing, v 37(4), pp 124-125

Oct 1973

DOI: https://doi.org/10.1177/002224297303700428

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Title: Book Review: Society and Marketing
Creators: Rolph E. Anderson - Old Dominion University
Publication Details: Journal of Marketing, v 37(4), pp 124-125
Publisher: Sage
Resource Type: Review
Language: English
Academic Unit: [Retired Faculty]
Other Identifier: 991019295291804721