Your Ad Here: The Cool Sell of Guerrilla Marketing

Review

Peer reviewed

Your Ad Here: The Cool Sell of Guerrilla Marketing

D. M. Greenwell

Journal of Popular Culture, v 46(6), pp 1356-1358

01 Dec 2013

DOI: https://doi.org/10.1111/jpcu.12095

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Abstract

Arts & Humanities

Arts & Humanities - Other Topics

Cultural Studies

Humanities, Multidisciplinary

Social Sciences

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Details

Title: Your Ad Here: The Cool Sell of Guerrilla Marketing
Creators: D. M. Greenwell - Drexel University
Publication Details: Journal of Popular Culture, v 46(6), pp 1356-1358
Publisher: Wiley; HOBOKEN
Number of pages: 3
Resource Type: Review
Language: English
Academic Unit: Communication
Web of Science ID: WOS:000330297700016
Other Identifier: 991019169625804721

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Web of Science research areas: Cultural Studies; Humanities, Multidisciplinary