Conference proceeding
A Metacognitive Perspective on the Motivational Benefits of Planning ACRoss Domains
Advances in Consumer Research, Vol.42
01 Jan 2014
Abstract
We examine how plans made in one domain influence planning motivation in another unrelated domain. Consumers forming an abstract plan augmented with "why" considerations are more motivated to plan in a second domain compared those making concrete plans.
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Details
- Title
- A Metacognitive Perspective on the Motivational Benefits of Planning ACRoss Domains
- Creators
- Yanliu HuangUtpal DholakiaLeona Tam
- Publication Details
- Advances in Consumer Research, Vol.42
- Publisher
- Association for Consumer Research
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Marketing
- Identifiers
- 991020545234704721