Advancing Categories Research: The Heterogeneity and Interplay of Actors and Audiences

Conference proceeding

Jade Lo, Eunice Yunjin Rhee, Rodolphe Durand, Robert J. David, Paul Gouvard, Nina Granqvist, Stine Grodal and Christi Lockwood

Academy of Management Annual Meeting Proceedings, v 2024(1)

Aug 2024

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Title: Advancing Categories Research: The Heterogeneity and Interplay of Actors and Audiences
Creators: Jade Lo - Drexel University
Eunice Yunjin Rhee - Seattle University
Rodolphe Durand - HEC Paris
Robert J. David - McGill University
Paul Gouvard - École Supérieure des Sciences Économiques et Commerciales
Nina Granqvist - Aalto University
Stine Grodal - Northeastern U
Christi Lockwood - United States Department of Commerce
Publication Details: Academy of Management Annual Meeting Proceedings, v 2024(1)
Resource Type: Conference proceeding
Language: English
Academic Unit: Management
Other Identifier: 991021893615104721