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Aligning Business Strategies and Analytics: Bridging Between Theory and Practice
Conference proceeding   Open access

Aligning Business Strategies and Analytics: Bridging Between Theory and Practice

Murugan Anandarajan and Teresa D. Harrison
ALIGNING BUSINESS STRATEGIES AND ANALYTICS: BRIDGING BETWEEN THEORY AND PRACTICE, pp 1-7
01 Jan 2019
DOI: https://doi.org/10.1007/978-3-319-93299-6_1
url
https://doi.org/10.1007/978-3-319-93299-6_1View
Published, Version of Record (VoR)Open Access (License Unspecified),  Open

Abstract

Business Business & Economics Mathematical Methods In Social Sciences Social Sciences Social Sciences, Mathematical Methods
In this chapter, we discuss the current gap between academic training and the needs within the business community, the potential for this gap to widen, and the role joint work between academic and industry experts can play in bridging this gap. We highlight the particular case of business analytics, calling attention to the current business landscape and the need for strong training of future employees, grounded in both rigorous theoretical background and links to the practical applications. The chapter concludes by emphasizing the particular contributions of each chapter and making a case for this type of work to be among the first of many steps in creating more meaningful dialogue between higher education and business practitioners.

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Business
Social Sciences, Mathematical Methods
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