- Title
- BUYER ORGANIZATION MAPPING: NEW CRM TOOL FOR SALESPEOPLE
- Creators
- Prabakar Kothandaraman - Drexel Univ, Philadelphia, PA USARolph E. Anderson - Drexel UniversityHyokjin Kwak - Drexel University
- Contributors
- L Robinson (Editor)
- Publication Details
- PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.154-154
- Conference
- 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
- Publisher
- Springer Nature
- Number of pages
- 1
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Epidemiology and Biostatistics; Marketing
- Identifiers
- 991019170344604721
Conference proceeding
BUYER ORGANIZATION MAPPING: NEW CRM TOOL FOR SALESPEOPLE
PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.154-154
01 Jan 2015
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