- Title
- Belief Confidence and Consumer Reactions to Persuasive Messages: Measures, Models, and Mechanisms
- Creators
- J. Wesley Hutchinson - Univ Penn, Philadelphia, PA 19104 USAYanliu Huang - Univ Penn, Philadelphia, PA 19104 USA
- Contributors
- G J Fitzsimons (Editor)
- Publication Details
- ADVANCES IN CONSUMER RESEARCH VOL XXXIV, Vol.34, pp.266-266
- Series
- Advances in Consumer Research
- Publisher
- Assoc Consumer Research
- Number of pages
- 1
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Marketing
- Identifiers
- 991020545234004721
Conference proceeding
Belief Confidence and Consumer Reactions to Persuasive Messages: Measures, Models, and Mechanisms
ADVANCES IN CONSUMER RESEARCH VOL XXXIV, Vol.34, pp.266-266
Advances in Consumer Research
01 Jan 2007
Abstract
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