CATEGORIZATION - A FUZZY SET CONCEPTUALIZATION: MARKETING THEORY AND APPLICATIONS

Conference proceeding

CATEGORIZATION - A FUZZY SET CONCEPTUALIZATION: MARKETING THEORY AND APPLICATIONS

S Dutta, M Bergen, M Viswanathan and T Childers

1993 AMA WINTER EDUCATORS' CONFERENCE, Vol.4, pp.78-82

AMA WINTER EDUCATORS CONFERENCE

01 Jan 1993

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Title: CATEGORIZATION - A FUZZY SET CONCEPTUALIZATION
Creators: S Dutta
M Bergen
M Viswanathan
T Childers
Contributors: R Varadarajan (Editor)
B Jaworski (Editor)
Publication Details: 1993 AMA WINTER EDUCATORS' CONFERENCE, Vol.4, pp.78-82
Series: AMA WINTER EDUCATORS CONFERENCE
Publisher: Amer Marketing Assoc
Number of pages: 5
Resource Type: Conference proceeding
Language: English
Academic Unit: [Retired Faculty]; College of Computing and Informatics
Identifiers: 991021870174704721

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