DESIGNING MARKETING CHANNELS FOR SERVICES IN INTERNATIONAL MARKETS - SOME KEY PROBLEM AREAS

Conference proceeding

K Becker and B Rosenbloom

PROCEEDINGS OF THE FIFTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE, Vol.5, pp.172-176

WORLD MARKETING CONGRESS

01 Jan 1991

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Title: DESIGNING MARKETING CHANNELS FOR SERVICES IN INTERNATIONAL MARKETS - SOME KEY PROBLEM AREAS
Creators: K Becker
B Rosenbloom
Contributors: K D Frankenberger (Editor)
H H Larsen (Editor)
F Hansen (Editor)
M Friestad (Editor)
G S Albaum (Editor)
Publication Details: PROCEEDINGS OF THE FIFTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE, Vol.5, pp.172-176
Series: WORLD MARKETING CONGRESS
Publisher: Acad Marketing Science
Number of pages: 5
Resource Type: Conference proceeding
Language: English
Academic Unit: [Retired Faculty]
Identifiers: 991021861859704721

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