- Title
- DETERMINING FAIRNESS: A COGNITIVE PROCESS OF PRICE FAIRNESS SITUATIONS
- Creators
- Brooke Reavey - Drexel UniversityRajneesh Suri - Drexel University
- Contributors
- D R DeeterSchmelz (Editor)
- Publication Details
- PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.177-177
- Conference
- 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
- Publisher
- Springer Nature
- Number of pages
- 1
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Marketing; Bennett S. LeBow College of Business
- Identifiers
- 991019170344704721
Conference proceeding
DETERMINING FAIRNESS: A COGNITIVE PROCESS OF PRICE FAIRNESS SITUATIONS
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, pp.177-177
01 Jan 2015
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- Business
- Management