Conference proceeding
Discussing the Brand Planning of Business Casual Wear for Female
PROCEEDINGS OF THE 2010 INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND SCIENTIFIC MANAGEMENT, VOLS 1-2
01 Jan 2010
Abstract
With the deepening of economic globalization, clothing consumption has entered the era of brand. The increasingly fierce competition liar the market of Business Wear competition in the domestic, with the tide of homogeneity and global wave of leisure for the market of Business Wear, therefore, in recent years, the style of Business Casual Wear for female is widely concerned and innovative research of this category become the problem for the enterprise.
Based on the market of Business Casual Wear, Analysis and positioning the concept of a new category and target consumers for Business Casual Wear for female, forming a conceptual image for a new category of Business Casual Wear through the planning of products series of a new category, marketing channel and the strategy of brand promotion, improving brand awareness and achieving the target of category strategy, finally, draw the conclusion for this paper.
Metrics
2 Record Views
Details
- Title
- Discussing the Brand Planning of Business Casual Wear for Female
- Creators
- Jing Li - Tianjin Polytech Univ, Inst Art & Fash, Tianjin, Peoples R ChinaDali Ma - Tianjin Polytech Univ, Inst Art & Fash, Tianjin, Peoples R ChinaLe Chang - Shanxi University
- Contributors
- C Q Ye (Editor)
- Publication Details
- PROCEEDINGS OF THE 2010 INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND SCIENTIFIC MANAGEMENT, VOLS 1-2
- Conference
- 2010 INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND SCIENTIFIC MANAGEMENT
- Publisher
- Sci Res Publ, Inc-Srp
- Number of pages
- 2
- Resource Type
- Conference proceeding
- Language
- English
- Academic Unit
- Management
- Identifiers
- 991020594417804721
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Computer Science, Interdisciplinary Applications
- Engineering, Multidisciplinary
- Mathematics, Applied
- Operations Research & Management Science